Empowering business women.
 

WE’RE AN ANGEL INVESTMENT COLLECTIVE THAT INVESTS IN WORLD-CLASS COMPANIES LED BY WOMEN.

As seasoned female executives, we recognize female talent, and we know how to develop this talent. We also invest in founders--male or female--who are building companies that empower women.  

Our expertise is in women’s health, advertising, media platforms and consumer technology. However, our investments are not limited to these areas. We invest in people. If we believe in you and your mission--and you believe in us--we should do business.


 
 
 
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OUR INVESTMENT PHILOSOPHY

 
 
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We invest in early stage startups for a pre-seed and seed investment.

 
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We invest when we can provide an incredible advantage, usually because of our operating experience, network, or access.

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We invest in Europe and the US.

 
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We invest when founders and their teams possess relevant domain and technical experience.


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We Invest in the change we want to see in this world, such as more female leaders & business owners and more female thinking reflected in product development.

 

We typically cap our investments at $25,000


 
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LET’S TALK NUMBERS

 

Numbers we intend to change:

VCs have invested 98% of their capital in startups led by men. And the women-led startups that did raise capital, on average, raised 36 times less money in 2017 than those founded by men, according to PitchBook Data Inc.

Funding for female founders stalled at 2.2% of VC Dollars in 2018.

Women own 39% of all businesses in the US, but female entrepreneurs get only 2% of venture funding.

Numbers that we base our strategy on:

Women-founded companies in First Round Capital’s portfolio outperformed companies founded by men by 63%.

Women-owned businesses are growing faster than all others businesses. “From 2007 to 2018, women-owned businesses grew by 58% in terms of the number of firms and 46% in terms of revenue,” according to American Express research advisor Geri Stengel.

 

 

ABOUT US

 
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ANKE HUISKES

Anke Huiskes is an advisor for various early stage start-ups in the women’s health space. Her expertise lies in business strategy, go to market strategy, strategic partnerships and international expansion. She started her career at Procter & Gamble in the Netherlands leading a team to drive commercial results for the $100M Personal Beauty Care Business in various countries in Europe. She moved to San Francisco in 2013 to join Pebble Smartwatch as their Head of European Sales. Anke was most recently the Director of Sales at Willow, where she launched the world’s first wearable breast pump. Anke got into angel investing in 2016 at Health Tech Capital and is currently an investing member in Portfolia’s Femtech Fund. She has a Cum Laude master’s degree in Marketing.

 
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KRISTIINA KANSEN

Kristiina Kansen is Director of Global Business (Product) Marketing for WhatsApp at Facebook. Kristiina is a driven international business executive with 15 years of experience. Her expertise lies in accelerating revenue growth, attracting, training and developing talent, creating and implementing new (sales/ marketing) processes and driving a team forward towards success. Prior to WhatsApp/ Facebook she led the global marketing efforts for the MoPub team at Twitter for 4 years. Until 2014 Kristiina was COO for Mediaplanet, an international content marketing company based in 15 countries in EMEA and NAM, headquartered in Stockholm. Kristiina earned her bachelor’s degree in Human Resources and master’s degree in Sociology from the University of Amsterdam.

 



We’re both from The Netherlands, but our paths crossed in San Francisco. We quite quickly realized we have the same vision, ambition and sense of humor and wanted to partner up and work on Aletta Angels.
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WORKING WITH US:

In general, we aspire to be the people you text when you've had a hard day. We're full-time operators ourselves, so we get it. We think that our ability to offer our operating insights and networks, in addition to our capital, makes us value-add investors.

 
 
 

OUR INVESTMENTS

 
 
 
 
 

Willow - Wearable breast pump

Safe Health - Virtual healthcare platform & provider network for sexual health

Future Family - Easy subscription plans for IVF and egg freezing financing and support

 
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WANT TO LEARN MORE?

 

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